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Life of Colleen: Sioloonim: White shirts!

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Sioloonim: White shirts!
posted by Colleen Shirazi on Monday, March 16, 2009 at 12:01 AM (Pacific)



- Couture white blouses with classic shapes and modern appeal set Sioloonim apart -

New York, NY – Sioloonim just raised the bar on classic white blouses for women. After a successful launch of the Spring/Summer 2009 collection of couture white blouses during Los Angeles Fashion Week, Sioloonim takes New York City by storm with their Fall/Winter 2009 collection, debuting during New York Fashion Week.

Founded in the summer of 2008 by friends Lois Rosenthal and Minoo Hersini, Sioloonim is a true labor of love and friendship. Two separate life paths led these two mothers (and grandmothers) together, and Minoo and Lois founded Sioloonim out of a desire to create and build a business that would be both fun and reflective of the two of them. Sioloonim is a collection of what they personally love to wear.

Sioloonim's collection of couture blouses modernize and feminize the classic white shirt with a unique twist, utilizing Minoo's passion for flowers and asymmetry for inspiration. Clean and white, Sioloonim's designs look striking and radiant on any skin tone.

The elegant and versatile line is made from the finest quality fabrics from Italy, Switzerland and Japan, including silk organza and organic bamboo. Manufactured in Florence, Sioloonim's couture blouses feature impeccable quality and craftsmanship, and include subtle details that mix the rich textiles with unique finishes and embellishments.

The line's impeccable quality and craftsmanship includes versatility that goes beyond day to night, and spans various styles to fit all women. The attention to detail goes beyond the design and fabric; each blouse includes a protective facemask to keep the garment clean from makeup when dressing.

Learn more about Sioloonim at


Okay, a wee bit out of my price range, but I like the idea. It seems to me you can never own too many useful white shirts.


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